Trademark vs Copyright: Why Registering a Trademark Matters

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A crucial first step in safeguarding your business identification is trademark registration. Your company name, logo, motto, or any other distinguishing symbol that makes your products or services stand out in the marketplace can all be considered trademarks. By granting you exclusive rights, trademark registration prevents others from using confusingly similar marks.

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Usually, the procedure is filing an application to the appropriate body, like the USPTO (United States Patent and Trademark Office) in the United States, and having it evaluated to verify the mark’s distinctiveness and legality. Trademarks are strong assets that increase consumer trust, legal protection, and brand value once they are registered.

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