The Role of Trademarks in Brand Protection

A Trademark refers to a recognizable phrase, word, symbol, name, design, image, or combination of these that denotes a particular product & legally differentiates it from all other products. In simple terms, a Trademark identifies a product as belonging to a particular company & recognizes the Company’s ownership of the brand. Trademarks are usually considered a type of IP (Intellectual Property) & may/may not be registered. Trademarks & its rights are safeguarded by the Trademark Act, of 1999. To get the protection of Trademark Rights one has to register the Trademark. It’s vital to get Trademark Registration Online done because it prevents others from copying your Trademark & misrepresenting other products with your mark.

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